Job Description / Responsibilities
- Set and implement social media and communication campaigns to align with marketing strategies
- Provide engaging text, image and video content for social media accounts
- Respond to comments and customer queries in a timely manner
- Monitor and report on feedback and online reviews
- Organize and participate in events to build community and boost brand awareness
- Coordinate with Marketing, PR and Communications teams to ensure brand consistency
- Liaise with Development and Sales departments to stay updated on new products and features
- Build relationships with customers, potential customers, industry professionals and journalists
- Stay up-to-date with digital technology trends
Qualification
- Proven work experience as a Social media manager.
- Hands-on experience in content management.
- Excellent copywriting skills.
- Ability to deliver creative content (text, image and video)
- Solid knowledge of SEO, keyword research and Google Analytics.
- Knowledge of online marketing channels.
- Proven work experience as a community manager
- Experience launching community initiatives (e.g. building an online forum, launching an ambassador program, creating an event series and writing an email newsletter)
- Ability to identify and track relevant community metrics (e.g. repeat attendance at events)
- Excellent verbal communication skills
- Excellent writing skills
- Hands-on experience with social media management for brands
- Ability to interpret website traffic and online customer engagement metrics
- Knowledge of online marketing and marketing channels
- Attention to detail and ability to multitask
- BSc degree in Marketing or relevant field
Technical / Professional
- 3+ years experience in a communications or PR role.
- Ability to develop creative, engaging and original content.
- Exceptional written and oral communication skills.
- Good customer service and interpersonal skills.
- Friendly and outgoing personality.